ParticipACTION Ad "Walk in the Park" © Malcom Sutherland

One of my favourite animation directors, Malcolm Sutherland, directed and animated this fun short advert for the non-profit group ParticipAction earlier this year. Studio Pascal Blais was in charge of the production and sound design.

I love the morphing effect between the scenes. Sometimes I find the boiling line a bit too much but here it just suits the style so well you don't even notice is there, ok I lie you do notice is there but not in an annoying dizzying way. And I always like the colour palette Malcom uses on his projects, there's a 70's fiction feel to it that makes me feel right at home, for some reason.






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