Over the past few weeks and months I’ve been working on animating (and illustrating) an ad campaign for Jostens. The work is being used to help promote their high school products (class rings, yearbooks etc).
The scripts, voice-overs and editing were all taken care of by Multimedia Inc so I literally just provided the animation.
I haven’t actually seen any of the final videos and they may not be released on-line so I’ve put together a little promo that shows some of the scenes. Comments and feedback are welcome as always.
Here’s one of the posters… more can be seen on my blog.
The mascots were developed and designed by Iris London over an 18 month period, while the production of the 3 min 45 sec animated film was completed at breakneck pace, from design and storyboard to completion and launch in just 10 weeks.
All pre and post production was done in London, with Cavalli designing the non-mascot characters, working with Teddy Hall on maquettes and Pete Western on storyboard. Production design and backgrounds were by Neil Campbell Ross, editing by Richard Graham, with final grading and output at UNIT.
The animation was done by Crystal CG, the company responsible for the Beijing 2008 Olympics animations and graphics, through their offices in London and Beijing.
Within 48 hours of launch, the movie on the official LOCOG mascots’ site had already clocked up 750,000 unique hits, while the same video was the ‘most watched’ on YouTube worldwide in the same period.
New Laurence King title Animation In Process has finally hit the shelves of good bookshops across the world. The book features a range of animation from different genres and gives an insider’s guide to the process behind the finished work. It discusses the notion of what is animation in the 21st century and looks at the platforms that moving visuals can be developed for and screened on. I worked as the picture editor for this project and can honestly say that the end product is a great source of information and inspiration for anyone interested in animation.
The contributors range from Oscar winning animator Suzy Templeton to mobile device animators The Lycette Brothers, spanning the globe and the different facets of this fluid industry. Sketchbooks are opened to the reader, screengrabs are displayed and clips of works in progress are visible on the accompanying dvd. Some of the images in this publication have never been shown before and give a real insight into how each individual works.
This book really attempts to go behind the scenes of the gorgeous, complex products that some of the world’s best moving image artists produce and show just how the process behind the animation functions. Some example spreads are below and for more information visit the Laurence King website.
This short animation was created for the Catholic Charity CAFOD, it is the first time they use animation as support material for one of their campaigns and I was honoured to help them with the project, it will hopefully help raise awareness about their Harvest Fast Day fund raising event.
The project involved a lot of background generation, deleting people from footage and 2D tracking. I’m pleased with the result and I hope it helps deliver the attention their wonderful campaigns deserve.
