Penelope’s Poor Choice

I was com­mis­sioned by the local NHS to make a short ani­ma­tion about emer­gency con­tra­cep­tion. The prob­lem being that too many peo­ple are pan­ick­ing after they’ve “done the deed” and are turn­ing up at Acci­dent and Emer­gency depart­ments for the morn­ing after pill. Emer­gency con­tra­cep­tion is freely avail­able from most phar­ma­cies as well as other places like NHS walk-in cen­tres so there’s really no need to go to A&E.

Com­mu­ni­ca­tions and Mar­ket­ing Man­ager for NHS Bris­tol, Lawrie Jones, said; “We gave Ian a blank can­vas, out­lined to him our prob­lem and asked him to come up with some­thing ‘cre­ative’. Ian attacked the prob­lem from a unique and inno­v­a­tive per­spec­tive, cre­at­ing a piece of work that was witty, chal­leng­ing and effec­tive. Work­ing with Ian has been pain-free and we will def­i­nitely use him for future campaigns.”