
Toronto animation house Guru Studio have just released a music video, produced for Canadian “supergroup” Crash Karma. Strongly based in the constructivist graphic design style, the video for “Fight” marks the studio’s first foray into music video production.
It’s a very interesting video, combining the graphic design style of the early 20th century with a contemporary textured flair (plus, you know, the fact that it’s a video). The video tells the animated story of the band members fighting “the forces of tyranny and oppression in the form of a rock-like ogre” set to their anthemic song “Fight.” Combining narrative elements of graphic novels and video games with highly original visuals, what it may lack in the form of an original story it makes up for in compelling visuals.
Directors: Yurie Rocha + Joel Tellier