Bris­tol based ani­ma­tor Albi­nal was com­mis­sioned by the NHS as part of a com­pe­ti­tion to pro­duce this short ani­ma­tion aimed at “middle-aged female habit­ual drinkers”. Albi­nal says: “You can see poor old Brenda suf­fer­ing the ill effects of drink­ing too much. So let that be a les­son to you!”.

I love the char­ac­ters, their uni­verse and how they move. Even though is long for a TVC it doesn’t really drag, the pace is lively, it kept me hooked to the end. I wish there was a series of these with dif­fer­ent campaigns.